The what is the facts. What information do you have to offer. Hopefully its accurate and important.
The how is the delivery. How do you get your point across. Hopefully its effective.
Used to be obsessed exclusively with the what. Facts were the only thing that mattered. My perspective was the only logical one, and logic is indisputable!
But not everyone in the world grew up similarly to me. And even if they did that doesn’t mean anything. My siblings have different worldviews than me! Individuals’ lived experiences inform what is logical to them. And once I recognized that, I became less concerned with the what and more with the how.
I am by no means an expert on the how but I think recognition is a good first step, and I think I’m getting better.
And don’t get me wrong, the what is still super important. Having accurate and truthful facts is important, but at the end of the day will live in a world with humans, and those facts can be virtually meaningless unless you can convince the person sitting across from you that those facts are trustworthy and why those facts matter.