Lately I’ve been getting super annoyed with the whole blank-maxxing of everything. Life-maxxing, looks-maxxing, passion-maxxing, work-maxxing, etc. etc. Maybe its the crusty old millennial in me who detests the vernacular of the youths or maybe the anti-capitalist in me that feels like these terms are rooted in a society that prioritizes efficiency and results above all else. It all just feels very ‘Murica. The “maxxing movement” as I’ll call it has this deep sense of want embedded into it. I’m not happy with X in my life so how do I game the system to become happy. Then you have all these influencers who seem like they have it all figured out telling people how to maxx their whatever with this one quick fix and with rarely any nuance.
The more I think about it, it’s not like this is a new concept. The maxxing movement existed long before Gen Z. It’s literally all the same shit wrapped up in a different package, but America has always done it best. By “it” I mean creating a narrative that people can’t be happy unless they have more. More stuff, more travel, more attention, more clicks/ likes/ views.
Without more, you’re less.
I’m not saying it’s bad to have ambition or to want more for yourself. I think it’s important to seek growth and change. But in an age when snake oil salesprofressionals have access to more willing customers than ever, we need to be all the more careful and critical about what that growth looks like on an individual level, and seek goals and mentorship from there.