It’s often not as hard to do as we make it out to be. The hardest thing about making an effort is not the effort itself; it’s the fact that doing so makes us vulnerable. Making an effort puts us up for the possibility of failure and or rejection. So it’s no wonder that effort is also associated with caring, which is another vulnerability that you open yourself up to because when someone knows you care they get a little insight into your values and who you are as a person.
Being a person who is comfortable making an effort can be difficult. You are always the one to put yourself out there and thus you face the most rejection. And if at some point you decide to stop making an effort or forget to, people will start to think you don’t care anymore (regardless of their own effort).
But making an effort doesn’t have to be and maybe shouldn’t be about what other people think about us. By taking risks, yea you may face some rejection and failure, that’s inevitable, but you also open yourself up to more opportunity for reward. And I think you’ll find it’s often the case that the rewards will far outweigh the costs, and if not you may be doing it wrong.